SeniorLink Inc. is setting up a unit that will sell elder care advice and care management services through insurers, employers, associations and elder law attorneys.

Richard Twomey will be the executive director in charge of the new SeniorLink Care commercial accounts unit, according to SeniorLink, Boston.

Twomey has been vice president of sales and marketing at SeniorLink.

SeniorLink helps families provide home-based care for aging parents and relatives.