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Interview with SIRs John Martin

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John Martin, president and CEO of Virginia-based SIR Research, is a nationally featured speaker on Boomer marketing. He is the co-author, along with Matt Thornhill, of “Boomer Consumer: Ten New Rules for Marketing to America’s Largest, Wealthiest and Most Influential Group.” Martin recently spoke with Senior Market Advisor’s editor, Daniel D. Williams, to discuss his most recent findings.