Blue Cross and Blue Shield of Florida, Jacksonville, launched “The Power of the Human Voice,” an Internet-based initiative to record the conversation and debate among Floridians about health care experiences and how to improve them.
Television and radio spots and print ads will urge Floridians to voice their opinions, according to BCBS.
A special interactive Web site ( or ) will capture and play back consumers’ written and verbal thoughts, experiences and ideas on how to improve health care. People can record their voices onto the site by phone at 1-877-My-FL-Voice (1-877-693-5864) or through a personal computer microphone. BCBSF also will take microphones out into Florida’s communities in the Florida Blue Tour mobile marketing vehicle and special “The Power of the Human Voice” SUV’s for man-on-the-street consumer engagement.