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Banks Hungry For Portfolio Advice: Cerulli

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Cerulli Associates, Boston, suggests that financial advisors in banks may be a ripe market for asset managers seeking increased distribution for their products and services.

The company’s researchers find 62% of financial advisors in banks say they have never farmed out the task of client portfolio construction, even though 31% also say they get no support from their home office.

On the other hand, producers for insurance firms report that they receive high levels of portfolio construction support.

These findings suggest a major opportunity for asset managers to focus portfolio-construction support programs on advisors in the bank channel, Cerulli says.


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