What is more likely to get you to vote in a local school election, purchase a new car or book a vacation somewhere new: A postcard stuffed in your car windshield or a personal conversation over the fence with your neighbor? A billboard on the highway or a casual conversation with a friend at a get together?
More than likely some form of personal interaction influences your decision-making process. The same sort of logic applies to benefits decision-making, where employees are making selections based on their financial status, current family situation, potential life changes and future plans.
Employees need help. They need education on how to plan for the uncertainty of an illness, accident or death, as well as saving for retirement and college funding. They need to understand what they are buying and why they need it. And who better than you, or their employer, to help them?
To be truly effective, employee benefit education requires a personal touch.
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Reaching the next level
There are many ways to educate employees about the need for insurance. And we all employ different methods, from online resources and printed materials to a good old-fashioned presentation or enrollment meeting. Any employee education tool, old or new, can be effective when used in combination with some form of personal touch.
Here are a few ways you can educate employees–and increase participation rates–by injecting tried and true methods with personal touches.
? Traditional methods still work great. Have the employer use payroll stuffers, or place table tents and posters in the workplace to generate awareness about the products available, as well as how these products can help employees. Take it to the next level by having human resources managers or leaders sit down with employees to share a personal experience or time when they used their own employee benefits.