The worksite arm of a large disability insurer is getting a new corporate identity.
Colonial Life & Accident Insurance Company, Columbia, S.C., has been marketing itself under the trade name “Colonial Supplemental Insurance.”
The company, part of Unum, Chattanooga, Tenn., now will go back to calling itself “Colonial Life,” the unit says.
The unit also is getting a new logo and the tagline “Making benefits count,” Colonial Life says.