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Virgin Updates Health Rewards Program

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A conglomerate best known for its airline and its music store has announced changes to a program that encourages consumers to live healthier lives.

Virgin Group Ltd., London, is changing the name of the unit, Virgin Life Care, Beverly, Mass., to Virgin HealthMiles Inc., Virgin says.

Program participants who eat better, exercise more and take other steps to improve their health can qualify for frequent-flyer miles and other incentives.

The newly renamed Virgin HealthMiles has introduced a desktop version of its HealthZone kiosk, which gives employees the ability to earn incentive points by measuring their weight, their blood pressure and their body fat.

The unit also has revised its LifeZone Web site to make it easier for incentive program members who exercise to enter heart rate data and other data from health data tracking devices, according to Virgin HealthMiles.


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