Rich Coppa and Darin Gartland, his partner at Wealth Health in Roseland, New Jersey, have tried a number of marketing tactics since they launched their advisory firm in 2004. Many have met with less than resounding success.
“The level of client we’re trying to obtain,” Coppa says of his firm’s target of those with $1 million or above in investable assets, “. . .I don’t think you do it through seminars.
“I’ve tried and I don’t think you get a lot of real good responses from high-net-worth people. I think there’s a lot of people just fishing for some advice and free food.”
Speaking of people looking for free stuff, since they had worked with many pharmaceutical executives on compensation and benefits, Coppa thought it might be a good idea to exhibit at pharmaceutical industry events. It wasn’t.