Cutting Through the Noise

For a new engagement to begin, what needs to be determined is this: What do they need? Is it something I can provide and is it something I want to do? If I can help them and they can afford my fee, then the only thing that remains is to ask, “Has trust been established?” If they know we care they are more likely to trust us.

Here’s what I consider to be one of the best ways to begin a new relationship. Whenever I meet with a prospective client for the first time, I never discuss what they own. Period. I only ask questions and listen. We live in a world where the vast majority of people are much more interested in themselves than in others. So if we know this to be true, why are so many of us straining to tell clients how much we know? Showing genuine interest in the other person is exactly what we need to do. This is done by asking questions and is another way we can cut through the noise.

As I proceed in my business, I need to be patient. I need to be selective concerning the clients I work with and not take clients that don’t fit into my business model. As I mentioned in my last blog, I am now working with a business consultant. Together we will develop strategies for getting my story out to the right people.

Many of us have a unique story to tell. We just have to figure out how to communicate it to the right people in a way that differentiates us from all the clatter. We must find a way to cut through the noise. It is crucial to our success.

As always, I look forward to your comments.