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AHIP Backs Bilingual Health Education Campaign

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America’s Health Insurance Plans is helping nonprofit groups tell people with diabetes about the threat the condition poses to their feet.

AHIP, Washington, has worked with the League of United Latin American Citizens, Washington, and the American Diabetes Association, Alexandria, Va., to develop television, radio and print public service announcements that urge people with diabetes to check their feet.

The message is important, because diabetes leads to about 82,000 amputations in the United States each year, about 85% of those amputations could be prevented if all people with diabetes received proper foot call, AHIP says.

The PSAs feature Roberto Garza, a Chicago Bears football player, and they will be available in English and Spanish versions, AHIP says.

Garza’s own grandfather lost two toes to diabetes, AHIP says.

AHIP and the ADA already have worked together on another diabetes education program featuring Garza, and AHIP also plans to work on more diabetes prevention and education projects with the League of United Latin American Citizens, AHIP says.