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Principal Revs Up NASCAR Sponsorship

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A large insurer is paying to put its name on more fast cars.

Principal Financial Group Inc., Des Moines, Iowa, says it will be sponsoring a Chevrolet car co-driven by Mark Martin and Regan Smith during 2 more races during the upcoming NASCAR season.

The car, owned by Ginn Racing, Concord, N.C., will compete with Principal sponsorship at the Daytona International Speedway July 7 and at the New Hampshire International Speedway Sept. 16.