CIGNA HealthCare has set up an individual and small business markets segment.

CIGNA HealthCare, Bloomfield, Conn., a unit of CIGNA Corp., Philadelphia, has hired William Roth to be president of the unit, which will sell products for companies with fewer than 50 employees as well as products aimed at individuals and families.

Roth has been a senior vice president of consumer markets at Aetna Inc., Hartford.

Roth has a bachelor’s degree and a master’s degree in business from Indiana University.