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Hancock Unveils 529 Promotional Kit

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A large insurer is offering a new package of marketing materials for financial consultants who want to help clients save for education.

John Hancock College Savings, Boston, a unit of Manulife Financial Corp., Toronto, says the package will include a list of direct mail and sales ideas for the consultants along with a “tool kit” that the consultants can leave with prospective clients.

The kit includes giveaway items such as pencils, erasers and calculator along with a college cost slide rule that shows users how much they need to save to meet the needs of children of different ages.

A brochure in the kit describes Hancock’s Section 529 college savings plan, the John Hancock Freedom 529 plan, as well as back-to-school themed giveaways.