Aetna Inc. is increasing its programs to educate consumers about the actual costs of health care and the clinical quality and efficiency of physicians.

Beginning Aug. 18, Aetna, Hartford, will provide online access to physician-specific cost, clinical quality and efficiency information in select markets, including Connecticut; Washington, D.C.; northern Virginia; Maryland; Cincinnati, Cleveland, Columbus, Dayton and Springfield, Ohio; northern Kentucky; southeast Indiana; and South Florida.

The information will include physician-specific pricing for up to 30 of the most widely used services by specialty and indicators based on adverse events, 30-day hospital readmission rates, overall efficiency in use of medical services and volume of Aetna members treated.

The site will also provide price information only on physicians in Kansas City, Kansas and Missouri; Las Vegas; and Pittsburgh.