CHICAGO (HedgeWorld.com)–Looking to encapsulate emerging industry standards among hedge funds, Horizon Cash Management LLC plans to take a wider snapshot than in years past in its survey of hedge fund industry professionals.
The online questionnaire centers on best practices and was created by Horizon with help from the Alternative Investment Management Association, the Managed Funds Association, Custom House Administration, FIMAT, IMS and Walek & Associates.
For Horizon, the survey is the most comprehensive and in-depth look it has ever taken at the hedge fund business, with detailed questions that drill down to specific policies and procedures in place at the firms, said Brian Hurley, senior director of marketing at Horizon.
“Every conference we’ve attended in the last year or so, best practices has been a recurring theme,” he said. Questions posed in the online survey cover risk management, compliance, administration, valuation, cash management, domicile, capacity constraints and performance benchmarking.
The survey’s web-based technology shortens the completion time from past Horizon surveys to roughly 12 to 13 minutes. More than 2,000 invitations to participate have been sent out to the industry and Horizon expects a significant response rate, which has been the case in past years.
In 1998, Horizon asked hedge funds about their cash management practices. In the firm’s most recent industry poll in 2001, officials found that cash holdings were on the rise, that most were somewhat satisfied in their marketing success, and that 21% said they were catering to high-net-worth individuals.
This time around the firm wanted a snapshot of the broader industry trends. Diane Mix, president and principal at Horizon, said in a statement, “This survey is our biggest and most comprehensive research project to date. Because ‘best practices’ impact everyone in the alternative investment industry, what we learn will be viewed with interest and importance among our peers.”
Hedge fund executives and industry service providers are expected to participate. The survey results will be made public in mid-July. Participants, though, will have access sooner by providing their email address in order to get a full comparison of their answers and those of industry colleagues through the survey web site.
The online survey is available at . The password is “hedge.”
Contact Bob Keane with questions or comments at firstname.lastname@example.org.