A major financial services distributor has named the head of a division that will focus on attracting and retaining experienced financial professionals.

The distributor, AXA Advisors L.L.C., an arm of AXA Financial Inc., New York, has promoted George Diamantis to be president of the Advantage Group, Atlanta, the new professional recruiting and retention operation.

Diamantis previously was divisional president of AXA Advisors’ Southern Division.

AXA Advisors’ parent, AXA Financial, is a unit of AXA S.A., Paris.