EHealthInsurance Services Inc. is trying to use an original animated series about health insurance to reach uninsured consumers ages 18 to 34.[@@]

EHealthInsurance, Mountain View, Calif., a major Web health insurance broker, has hired RSA USA Inc., Los Angeles, an advertising agency, to help it develop “Am I Covered,” an animated series written and produced by artists who have worked on shows such as “The Simpsons,” “Dilbert” and “Ren and Stimpy.”

EHealthInsurance will be posting the cartoons on the Web at http://www.amicovered.com