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Campaign To Lure Young Consumers With Web Cartoons

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EHealthInsurance Services Inc. is trying to use an original animated series about health insurance to reach uninsured consumers ages 18 to 34.[@@]

EHealthInsurance, Mountain View, Calif., a major Web health insurance broker, has hired RSA USA Inc., Los Angeles, an advertising agency, to help it develop “Am I Covered,” an animated series written and produced by artists who have worked on shows such as “The Simpsons,” “Dilbert” and “Ren and Stimpy.”