Assurant Offers Low-Cost Health Plan

Assurant Health launched a new group medical product–EleMed==in Pennsylvania that offers basic healthcare coverage to low-wage employees.[@@]

EleMed targets the growing population of employed but uninsured workers, a category that now includes nearly one-third of the 1.4 million Pennsylvania residents who live without health insurance. These workers are either employed by small businesses that cannot afford costly benefits, or they cannot afford to participate in the plans their employers offer.

Assurant Health, Milwaukee, says it developed EleMed based on consumer research in markets across the country. Surveys showed that when small business owners consider purchasing or renewing health insurance, the determining factor is not services or accessibility, but cost.