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CIGNA Walks The Walk

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CIGNA HealthCare is taking a new approach to putting health plan members in motion.[@@]

The managed care company is adding the Just Walk 10,000 Steps-a-Day program.

Cornerstone Fitness Inc., San Jose, Calif., the company that developed the program, offers participants a digital step counter, a Web-based coaching service, and educational materials such as “stretch cards” and walking handbooks.

The typical cost for the program is about $25.95 per employee, according to CIGNA HealthCare, Bloomfield, Conn., which is a unit of CIGNA Corp., Philadelphia.

Other managed care companies that have set up 10,000 Steps programs include Kaiser Permanente, Oakland, Calif., and Health Partners, Bloomington, Minn.