NU Online News Service, Nov. 24, 2004, 3:23 p.m. EST
A Southeastern health insurer is using the Web to sell advertising and marketing materials to benefits advisors.[@@]
Blue Cross and Blue Shield of Tennessee, Chattanooga, Tenn., has set up an online “marketing assistance program.”
The Web-based MAP system can sell benefits advisors Tennessee Blue-approved ads for newspapers, direct mailings, telephone directories and shared advertising inserts.