The Life and Health Insurance Foundation for Education, Washington, is spending $2.5 million to make September “Life Insurance Awareness Month.”
The nonprofit group is using print and radio advertising, radio public service announcements, and a special advertising section in Newsweek to educate consumers about the importance of life insurance and related products.
The Newsweek section will present “realLIFE stories” about the value of insurance benefits.
More than 50 companies and associations are supporting the Life Insurance Awareness Month program.