Blues Agree To Work With KANA

NU Online News Service, Dec. 1, 2003, 11:32 a.m. EST – The Blue Cross and Blue Shield Association, Chicago, has agreed to help market Web-based customer relationship management systems from KANA Inc., Menlo Park, Calif., to its 41 member companies.[@@]

The association also has agreed to advise KANA on ways to tailor KANA products to meet the needs of Blues plans, KANA says.