NAPLES, Fla. (HedgeWorld.com)–Well known for its fund of funds business, LJH Global Investments is expanding and forming a marketing entity called LJH Financial Marketing Strategies.
Run separately from the funds of funds firm, LJH Financial Marketing Strategies provides marketing and crisis communications for financial institutions. Right now the firm is working with four or five clients active in the hedge fund industry, said Charlotte Luer, LJH Financial Marketing Strategies president and former spokeswoman for LJH Global.
The marketing firm, started earlier this summer, has struck an alliance with Capco, a global financial-services and technology solutions firm that works with hedge funds and hedge fund investors. The partnership will capitalize on Capco’s work as a strategic consultant focused on operational and infrastructure issues.
Known for their focus on operational risk, Capco officials plan to continue helping hedge funds and their investors deal with due diligence, technology, valuation processes, cash movement controls, regulatory issues and subscription practices. “We look beyond the trading and investment processes,” said Christoper Kundro, partner at Capco.