Five Ways To Distinguish Yourself As A Financial Planner
Good financial planning is more science than art. The most successful financial planners thrive only through years of education, experience and a commitment to keep learning continually in order to serve their clients better.
So to reach an elite level of financial planning success and stay there, youve got to take steps to separate yourself from the rest of the pack. Marketing yourself as an expert backed by the finest education and practice management is the best way to grow your practice successfully.
Here are five actions you can take to get your practice to the next level:
1. Obtain a Certified Financial Planner (CFP) designation. The CFP designation says a lot about a financial planning professional. First, it signifies that youve taken the time to enhance your expertise by completing the rigorous CFP course of study. CFP practitioners are bound by ongoing certification requirements to uphold the highest educational and ethical standards in the industry.
Additionally, they must seek continuing educational opportunities each year to retain their certification, meaning they are likely to be better informed about changes in the financial services industry and markets.
2. Become a “team leader.” No financial planner is an island. The best planners realize that they cant go it alone, so they act as a “quarterback” for a team of professionals including attorneys, accountants and other professionals, each capable of dealing with every aspect of a financial plan–no matter how intricate.
A “team leader” draws upon the expertise of others in related disciplines to manage the most complex cases and to provide clients the highest level of service and investment advice. They also lead a support staff that makes sure all client financial plans are kept up to date.