I want to draw your attention to a couple of special features in this issue and alert you to something coming in a few weeks.

Our new monthly section, Advising Boomers, is making its debut in this issue.

Many of the subject areas in this new section–such as long term care, tax planning, health insurance and income planning–are familiar to National Underwriter readers.

What is different in Advising Boomers is that every story and tip is geared to helping advisors focus their energies and expertise on the problems and opportunities of the biggest generation in U.S. history.

This generation, some 76 million strong, would demand attention simply because of its size. But our research indicates the boomers merit attention for more reasons than simply how many there are.

For one thing, the baby boomers will be largely responsible for their own retirement income and security, with most not having the luxury of defined benefit plans to depend on. Many boomers are ill-prepared for this challenge. They are not saving enough and they have misconceptions about what the government is going to do for them. In other words, they need the advice of financial professionals–and they need it bad.

The boomers are also members of the so-called Sandwich Generation. Having to take care of aging parents and school-age children at the same time presents a unique set of challenges and for advisors, unique opportunities.

We would like your feedback on Advising Boomers and have set up an e-mail address for your comments and suggestions. Contact us at advisingboomers@nuco.com.

Also in this issue youll find our latest Who Writes What mini-directory of Annuities.

It is always our hope to make these mini-directories as complete and inclusive as possible. But to do that, we need your help and have tried to make it as simple as possible for you to be included.

You can enter your company information on the Web by going to www.NationalUnderwriter.com and clicking on the NU Life & Health link. Then click on the Who Writes What icon and you will find the form that allows you to enter the information about your companys product offerings.

We have two more Who Writes What directories coming this year. The annual directory, with its broad array of product categories, is scheduled for the Sept. 8 issue. The long term care mini-directory is set for Oct. 13. If you havent already entered your information, do it soon.

Finally, after a one-year hiatus, we will once again be offering our Life & Health Statistical Report with company rankings in numerous life and health categories. Look for it in the Aug. 18 issue. Its going to be a keeper.


Reproduced from National Underwriter Life & Health/Financial Services Edition, July 28, 2003. Copyright 2003 by The National Underwriter Company in the serial publication. All rights reserved.Copyright in this article as an independent work may be held by the author.