NU Online News Service, April 8, 2003, 11:42 a.m. EDT – Eastbridge Consulting Group Inc., Avon, Conn., an insurance marketing consulting firm, has published a study on the compensation of representatives who sell employee-paid insurance and related products at the worksite.

Eastbridge surveyed 32 companies for the study, which looks at regional variations in compensation as well as national averages.

Eastbridge researchers found that reps who focus on selling worksite products tend to generate higher sales than reps who sell worksite products along with group insurance products.

Sales reps who specialize in worksite sales tend to earn higher base salaries than other company reps, but company reps who sell both group and worksite products tend to have higher total earnings, Eastbridge says.

Survey results published with the study include base compensation ranges and total compensation ranges.