Humana Launches Multiregion Ad Campaign

NU Online News Service, Feb. 26, 1:44 p.m. – Humana Inc., Louisville, Ky., has launched a new, multiregion advertising campaign to promote its approach to coping with the recent dramatic increases in health care costs.

The campaign, which has the theme “Guidance when you need it most,” uses examples of real employers to illustrate the value of Humana’s health benefits products.