NU Online News Service, Feb. 26, 1:44 p.m. – Humana Inc., Louisville, Ky., has launched a new, multiregion advertising campaign to promote its approach to coping with the recent dramatic increases in health care costs.

The campaign, which has the theme “Guidance when you need it most,” uses examples of real employers to illustrate the value of Humana’s health benefits products.

The campaign includes print, television and radio ads, along with direct marketing programs, customer education programs, out-of-home ads and Web ads.

The campaign will run throughout the year in Chicago, Cincinnati, Houston, Phoenix and Dayton, Ohio.