NU Online News Service, June 24, 11:10 a.m. – Joseph Markland, president of Benefits Technology Consulting Group L.L.C., Hopkinton, Mass., likes to call his firm the “Siskel and Ebert of benefits technology.”
The firm has reviewed more than 100 Web-based benefits administration systems.
So far, the most durable Web-based benefits administration companies seem to be the “people who stay local and stay focused,” Markland said in an interview at the annual convention in Dallas of the National Association of Health Underwriters, Arlington, Va.
Markland was not willing to pronounce the more durable companies “winners.”
Although the companies that are still here are, obviously, still here, “the winners have yet to be determined,” Markland argued.
But many companies that tried to enter the market with large amounts of venture capital and national marketing ambitions have clearly suffered, Markland said.