Traditional product sales will expand: I think we will see the flight to more traditional products, especially UL.
–Jack Dewald, Agency Services, Inc., Memphis
More ULs with long-term death benefit guarantees will debut. Many will endow at 100 but extend the death benefit, with no cost of insurance charges, out to age 120. People definitely think they are going to live to 100.
–Eric Marcus, Marcus Agency, Sudbury, Mass.
Critical illness and LTC insurance sales will grow. These will be tremendous growth products for the industry in the next few years. As baby boomers near retirement, they will want to find ways to care for their parents and also to protect their lifestyle.
–James R. Gelder, ING, Minneapolis
EIA sales will grow dramatically. Consumers who suffered big stock market losses in 2001 will see EIAs as a safer alternative. Stock market volatility, if it continues, will favor this trend even more. So will the aging of baby boomers and the longevity of the World War II generation.