Nuveen Investments is now offering advisors an electronic distribution and service platform to accommodate clients’ ever-changing needs and time constraints. The e-platform not only provides interactive tools and timely research, but a personal concierge to be at advisors’ beck and call.
As the market has become saturated with fund companies pushing products, advisors’ shelf space is limited and advisors are growing weary of the typical wholesaling pitch. “Advisors are looking for companies that can be partners, that can help them with their practice, and help them grow revenue,” says Louis Holland, managing director of Nuveen Advisor Partners in Chicago. “We want advisors to have a one-stop point of contact to answer all their practice management, investment, and solution needs.” Advisors, he says, also want companies to adapt to their demands, and that means providing aid in person, by phone, and via the Web.
The e-platform provides client/advisor e-mail capabilities, access to articles, interactive tools, and live online events. Advisors are also afforded guidance and support in sales and marketing, investment strategy, managed money, financial planning, client management, practice management, and business planning.
Also included on the platform is an “advisor partner,” who acts as a concierge by providing personalized service. Each advisor partner has a customized Web site that offers instant messages, real-time online meetings and presentations, a video presentation library, and third-party news feeds.
The e-platform was launched in July, and Holland says about 10,000 advisors–in financial institutions, at New York Stock Exchange firms, and independent broker/dealers–are using the platform.