Retirement Lists
Read about the top trends affecting retirees, including their lifestyle choices, investments and related topics.
Marketing: 5 sources of list information
By Amy KennelOnce you've created your target audience profile, you can use this information to research and select lists. There are many kinds of list information.
July 01, 2009
Winning Scripts for Cold CallingIn my May article, "I Love to Cold Call," I asked for your best cold-calling scripts. I received 65 scripts! I sent everyone who responded...
April 23, 2009
Reports of their death are greatly exaggeratedFluorescent green yogurt with bits of cereal; sneakers with lights and sound effects. It's no secret, marketers traditionally target the younger set, those with disposable...
February 28, 2009
More ways to maximize on CRM systemsDo you ever wonder about the appropriateness of the filters you've selected for your direct mail marketing leads? We periodically send the names and addresses of our clients to our direct mail marketing firm. For a small fee, we're able
October 31, 2008
Getting personal with direct mailStudies in the direct mail industry continue to demonstrate that highly personalized direct mail packages result in increased response rates. In fact, a study conducted by marketing group POD showed a 1,000 percent increase in client and prospect
August 28, 2008
Back to School on 403(b)sThis year, as budget makers in schools across the country decide whether the football team needs new uniforms or the gym really deserves to be repainted, they have one more item to add to their lists: How to deal with a new regulation, effective January 1, 2009, which is likely...
September 30, 2007
Zero In On 76 Million Boomers Starting To RetireSeventy-five percent of plan participants switch their primary financial advisor or initiate a relationship with an advisor within five to 10 years of retirement.
September 29, 2007
Zero In On 76 Million Boomers Starting To RetireSeventy-five percent of plan participants switch their primary financial advisor or initiate a relationship with an advisor within five to 10 years of retirement.