Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
Destructive Obsessions
By Jack BoboRecently one of our neighbors shared with me an article written by her teenage daughter, Katie, for her high school newspaper. The article was titled ...
April 22, 2007
8 Ways To Gain Instant Credibility By 'Partnering' With The MediaMedia professionals face myriad challenges: They work on strict deadlines, usually under stressful working conditions; they are required to cover topics they may know nothing ...
April 11, 2007
Unum Unveils LogoA large disability insurer has introduced a new logo and a new slogan.Unum, Chattanooga, Tenn., which recently changed its name from UnumProvident Corp., has adopted ...
October 01, 2006
Get interviewed as a financial expertImagine what they're faced with when it comes to investing their hard-earned money. They see the advertisements for all the financial companies. They have their accountant and attorney trying to steer them in the right direction. Their friends chime
September 30, 2006
Get interviewed as a financial expertImagine what they're faced with when it comes to investing their hard-earned money. They see the advertisements for all the financial companies. They have their accountant and attorney trying to steer them in the right direction. Their friends chime
July 01, 2006
Meet the PressI recently had the privilege of serving on a media panel for the national education conference of a distinguished broker-dealer. The questions posed by the...
April 01, 2006
Got Ink? 13 secrets to writing great media releaseThe art of public relations is a marketing strategy that can pay off with big returns. In fact, the Public Relations Society of America measures the average value of a media placement as five times that of an advertisement. While advertising is the
March 31, 2006
Got Ink? 13 secrets to writing great media releaseThe art of public relations is a marketing strategy that can pay off with big returns. In fact, the Public Relations Society of America measures the average value of a media placement as five times that of an advertisement. While advertising is the