Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
7 phases of the perfect client funnel
By Brandon StuerkeThere are seven distinct phases on the path clients take through your marketing funnel, each with its own set of opportunities.
November 17, 2016
Top 5 tips for getting more referralsA referral from a current client is akin to an automatic seal of approval.
November 01, 2016
4 ways to improve your digital presenceWith so much focus on in-person appointments, financial advisors and insurance agents often treat their digital lives as an afterthought.
November 01, 2016
5 email missteps every online marketer MUST knowWhen executed properly, email marketing can grow a business in a very strategic and calculated manner.
October 27, 2016
8 numbers to know for final expense insurance sales successYou can do the math to determine your sales weaknesses. But this seasoned insurance sales trainer finds theres usually a single reason that agents fail.
October 27, 2016
Baby boomer election reign could end this yearBaby boomers and older generations have been the dominant voters in presidential elections for 36 years.
October 26, 2016
6 elements of landing pages that convertIf your website functions like it was built in 1998, optimize it to become a lead-generation tool.
October 25, 2016
Broker lead tool pumps up Colorado ACA exchange salesManagers estimate the 18,000 leads generated were worth $270,000 to the brokers.