Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
The View from HealthCare.com: Jeff Smedsrud
By Allison BellA master health insurance marketer makes sense of what's out there.
April 29, 2022
New Medicare Plan Regs Add Third-Party Marketing RulesFirms involved in lead generation, marketing sales and enrollment will all be TPMOs.
April 29, 2022
Talk with Accountants About Life Settlements NowThey know about events and changes that could lead to policy sales.
April 25, 2022
Life Insurance Helps People Feel Safe: SurveyLIMRA and other groups are calling for a "great reset" at the this year's Life Insurance Conference.
April 21, 2022
The Annual Census: An Opportunity to Add Benefits ClientsSometimes, what counts is the ability to count.
April 19, 2022
Brand Loyalty Is Your SuperpowerTo keep that superpower, and wield it, you need great customer service.
April 18, 2022
5 Key Moments That Can Grow Your BusinessThere are times and seasons for everything, including retirement plan sales.
April 14, 2022
Young Retiree Market Grows 3.3%But new Census Bureau estimates show shrinkage in the near-retiree and 85-and-up markets.