NOT FOR REPRINT
ProShares Rolls Out Buffer ETFs That Reset Daily
By
Isabelle Lee
News June 26, 2025 at 11:20 AM
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What You Need To Know
- The funds target long-term, risk-sensitive investors like retirees who want to invest in stocks but avoid big market swings.
- They reset their exposure every day and thus eliminate the need to time entry points precisely over a long horizon, ProShares says.
- AQR Capital Management argued earlier this year that buffer funds deliver lower returns with more risk than simpler, vanilla alternatives.
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