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Practice Management > Succession Planning

Using a Partial Book Sale to Gradually Step Away

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By age 63, financial advisor David Workman faced a challenge to service the 3,000 clients of his solo practice as he had in the past. And he was without a succession plan.

But four years ago, Workman came up with a perfect solution: He brought in a young advisor in a deal that ties in with LPL Financial’s new partial book sales program.

The arrangement is both a partial book sale, and a merger and acquisition.

Matt Jennings, 25, began on Workman & Associates’ lowest rung and learned every aspect of the practice. He is now majority owner. In two years, he will be the 100% owner.

“Matt was always destined to become … captain of the ship,” Workman, 67, says in an interview with ThinkAdvisor.

Workman, based in Logansport, Indiana, has been an independent advisor affiliated with LPL Financial for 36 years. His assets under management are about $625 million, and he is in LPL’s top 1% of advisors by annual production. 

He trained to be a financial advisor, learning how to sell features and benefits, at Edward Jones in South Dakota.

In the interview, Workman describes how he has started to step away as Jennings has moved up in the practice.

Here are highlights of the conversation:

THINKADVISOR: What appealed to you about LPL’s partial book sales program?

DAVID WORKMAN: I knew it was time because I couldn’t still successfully service all the 3,000 clients we have. That’s a hard pill to swallow. But I knew at some point I needed to bring in another advisor.

Did you sell part of your book?

Under the umbrella of the partial book sale program, we did a hybrid: a partial book sale and a merger and acquisition. 

So four years ago, you brought in Matt Jennings, now an accredited investment fiduciary. Does he own half the business?

Matt is the majority owner now; after two more years, he’ll be the 100% owner. I’ll be stepping away from Workman & Associates, but I may be staying with LPL to work with younger advisors as a consultant.

My wife [co-founder] Beth and I had multiple opportunities to sell the business for higher amounts of money, but we felt bringing in Matt was in the best interest of our clients. 

Why did you choose him?

I’ve known Matt since he was 3 years old. When he was a junior in high school, he started coming in and asking about being a financial advisor.

It was his intention to come back [from studying at Grace College] and be part of the local community here.

Even though we do business in 30 states, we thought that was very important.

I assume you had no succession plan?

No, except we had it written that upon my demise, Beth would be able to sell the office, and LPL’s upper administration would assist her.

What was Jennings’ professional background when he first came onboard?

[After college], he worked for a local bank that had an LPL branch. 

When we brought him in, he started at the very lowest [rung] to learn everything about the business. Unless he screwed up, Matt was always destined to become the owner, the captain of the ship.

How was he compensated when he joined?

He was on a salary and started handling a lot of clients. Then, for clients that he opened, he and I shared a percentage of the fee. 

Next, we started paying him a percentage of our total office commissions and fees.

We worked out a succession plan so that now Matt is in charge of the majority of the clients. 

I’ve kept 40 or 50 and will do so for a couple of more years and also work with Matt as a team on the larger retirement plans.

How are you compensated now?

I’m going to be paid over an extended period of time.

How does the firm charge clients?

We let them choose how they want to pay: commissions, fee-based, a certain dollar amount. We don’t have a minimum.

This is why we’ve grown like we have.

How has LPL’s technology helped you transition clients to Jennings?

It allowed us to seamlessly move our rep IDs from one client to another. He would open a client under his name and then share fees and commissions. Now we have a dual rep ID.

The firm has thousands of clients. How do you obtain them all? Logansport, Indiana, is a small town.

Many have worked in a factory for 25 years. When they retire, they think of us first. People who have moved out of town tell their friends about us.

When people come in with their 401(k)s, we ask them how long it took to accumulate that money. We try to humanize it.

They tell their friends who are working at the same place they are: “I got treated fairly” [at Workman].

You invest in faith-based funds for clients. Have they asked for them?

Yes. We make these available for people who want to put their money where their spiritual beliefs are.

We’ve added Christian based funds — like Ave Maria Mutual Funds and GuideStone Funds — to many of our retirement plans.

What are you doing with the time you’ve freed up for yourself since Jennings joined your business?

I’m able to do a lot of high-level thinking: Where do we want our firm to be in five years, in 10 years? What are some of the mega-trends that are changing things?

What trends are you focused on?

Fee-based is going to be changing to assets under management flat-fee financial planning.

I think artificial intelligence will be a huge mover in the industry.

Also, where will the RIAs find buyers? Other advisors are shortly going to be in the shoes I was in.

[The trend is that] private equity is going to buy up a lot of those places, and the value systems of the people that owned them [will be lost].

That will be a real shame for the investors.


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