5 Secrets to Profitable Facebook Ads for Financial Advisors
Facebook, obsolete? Not for life and annuity prospects.
Running Facebook ads as a financial advisor can feel like navigating uncharted waters, especially if you’ve poured money into campaigns without reaping the desired results.
Fear not, as we unveil five secrets that will not only make your ads profitable but also ensure they generate significant outcomes, regardless of your budget.
1. Craft a profitable funnel.
The magic doesn’t happen in the ad itself — it’s what unfolds after your audience clicks away.
Instead of leading them to a generic contact page, direct them to a valuable piece of content.
This could be a video or PDF that imparts valuable insights in exchange for their email, guiding them through a journey that ultimately culminates in scheduling a call with you.
Provide 3 CTAs. CTAs are calls to action. A CTA could be a free download, a link to make a purchase or an invitation to schedule a 15-minute visit to learn more, for example.
2. Harness the power of online calendars.
Forget the old-school “contact us” forms.
Integrate an online calendar like Acuity Scheduling to simplify the appointment scheduling process.
Allow potential clients to book a call at their convenience and throw in some qualifying questions during the booking to ensure you spend time with leads that matter.
3. Go nationwide for growth.
Don’t limit yourself geographically.
Embrace the digital age and leverage video conferencing platforms like Zoom.
By expanding your reach nationwide, you tap into a broader clientele, proving that in today’s landscape, physical proximity isn’t a prerequisite for sealing the deal.
4. Embrace edutainment.
It’s not just about delivering facts; it’s about doing it in a captivating way.
Enter “edutainment.” Blend education with entertainment — add storytelling, humor, or anecdotes to your content.
By making your material more relatable and engaging, you increase the chances of your audience taking the desired action.
5. Master your metrics.
To gauge your campaign’s success, dive deep into the numbers.
Understand the metrics that matter:
- The number of conversations needed to close a client.
- Average earnings per call.
- Cost per call from Facebook ads.
- Your closing ratio.
Analyze, adjust, and optimize based on these insights.
Cracking the code to profitable Facebook ads demands a strategic mindset and a solid grasp of marketing fundamentals.
Implement these five secrets, focusing on creating a profitable funnel, leveraging online calendars, expanding your reach, infusing edutainment into your content, and understanding your metrics.
Soon, your Facebook ads will not just be an expense, but a powerful investment in your financial advisory success.
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Alex Khassa is the CEO and founder of Clients Blackbox.
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Credit fizkes/Adobe Stock