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2023 on the highway to 2024

Life Health > Running Your Business > Prospecting

8 New Year's Resolutions That Will Spark Mind-Blowing Growth

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As we head into the new year, this the perfect time for financial trailblazers like you to shake things up, clear the weeds and set resolutions that will push your business to new heights.

Here are eight tips for attracting prospects and also adding immense value for your clientele.

1. Embrace the power of storytelling.

In a world filled with numbers and charts, stories stand out.

Resolve to weave compelling narratives around financial success stories. Share how your advice turned dreams into reality.

People connect with stories, and this emotional connection can be the game-changer in building trust.

2. Host “money mindfulness” workshops.

Shift the focus from numbers to mindset.

Offer workshops on money mindfulness, helping clients understand the psychology behind financial decisions.

This not only sets you apart but also positions you as a holistic advisor who cares about the well-being of your clients.

3. Gamify financial literacy.

Turn education into entertainment. Create interactive games or challenges that teach financial literacy.

It’s a fun and engaging way to educate your clients and prospects while making your services memorable.

4. Collaborate with unlikely partners.

Explore partnerships outside the finance bubble.

Collaborate with local businesses, artists, or even fitness experts.

Sponsor events, cross-promote, and tap into new networks.

This not only broadens your reach but also adds a fresh and dynamic element to your brand.

5. Personalized financial wellness plans.

Move beyond generic advice.

Resolve to create highly personalized financial wellness plans for each client.

Understand their unique goals, challenges, and aspirations.

This tailor-made approach demonstrates your commitment to their success.

6. Leverage the power of webinars (even more).

Given your expertise in webinars, take it up a notch.

Host regular webinars, not just on financial topics but also on broader subjects like future trends, lifestyle changes, or emerging technologies.

This positions you as a thought leader and keeps your audience engaged.

7. Embrace sustainable investments.

With environmental concerns rising, resolutions that align with sustainability are a win-win.

Explore and educate your clients on sustainable and ethical investment options.

This not only taps into a growing market but also showcases your commitment to responsible financial practices.

8. Invest in personal development.

Finally, invest in yourself.

Attend workshops, read extensively, and continuously hone your coaching and leadership skills.

The more you grow, the more value you can bring to your clients.

Remember, the key to success is innovation and adaptability.

So, let’s break the mold, set some extraordinary resolutions, and make 2024 the year your financial advisory business reaches new heights.

Cheers to a year of growth, impact, and prosperity.


Lloyd Lofton (Photo: Lofton)Lloyd Lofton is the founder of Power Behind the Sales and the author of The Saleshero’s Guide To Handling Objections.

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