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Bryce Sanders

Life Health > Running Your Business > Prospecting

Tales From the Trenches: 9 Funny Stories I Couldn't Make Up

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Sometimes you live through situations you simply can’t make up. They become the stories you tell over and over again.

During my career, I spent 14 years and an advisor and six in management. We give the best advice we can. Sometimes it has its funny side.

Here are a few highlights in the sales or prospecting process I will never forget.

My First Prospecting Call

I was new in the business. At the time, everyone cold called; there were few other prospecting alternatives. You built a list and started dialing, often working into the evening.

On my very first prospecting call, I gave my name and where I worked. The fellow replied: “I’m not interested and that’s the name of that tune!” Click.

Somehow I managed to pick up the phone again and again.

How I Realized Managed Money Was Perfect for This Client

When I got into the business, financial advisors still recommended individual stocks and municipal bonds paid returns in the double digits. I had a client who invested in individual stocks on my recommendations. He usually came into the office, and I would take him out to lunch from time to time. 

He owned a series of stores, so I decided to meet him at his main location, where he maintained his office. It was in a bad part of town. I noticed that the parking area had a high wall topped with razor wire. I also saw that the gates into the parking area were padlocked.

I parked the car within a line of sight to his office, so I could keep an eye on it.

After the portfolio review was done, I asked a few questions. “You are in a cash business. You are in an unsafe neighborhood. Have you ever been robbed?”

He thought a bit and in a relaxed, conversational voice said: “You know, I was robbed once. I had the days cash takings in a brown paper bag. This guy ran up to me, knocked me down, grabbed the bag and ran off. But he dropped the bag when I shot him!”

I paused for a moment, thought and then said: “Let me understand this right. You had money. This guy did something that caused you to have less money. Because you had less money and felt this guy was responsible, you shot him. Do I have that right?”

At that moment, this client became a prospect for managed money on our separately managed accounts program. If anything went wrong, I wanted to be on the same side of the table, or at least running alongside him.

The Hard-of-Hearing Client

Our branch office was located on the ground floor of an office building. I had inherited a client who owned a several apartment buildings, and our office was convenient for him because we were close to the Landlord/Tenant Court.

He was hard of hearing. He also bought municipal bonds. From time to time he would buy bonds, and when they matured he would come in to pick up a check for the proceeds. Sometimes the check was not ready because the cashier had other things to do. He would be standing by the cashier’s window yelling “Where is my money? I want my money!” in a loud voice.

You can see the obvious problem in a brokerage office when other people are sitting with advisors in an open floor plan discussing investments.

I learned to ask him to sit alongside my desk, and when he raised his voice too high, I would hold my hand out, smile and move my hand back and forth in a downward motion. He would lower his voice. I would send him to the window when his check was ready.

The Card-Cutting Client

I had a father and son pair of clients who were joint tenants on a brokerage account. The son liked to trade stocks. I would make suggestions but soon realized he picked his own stocks. That was fine with me.

We would talk on the phone. He would say he wanted to buy a stock, lets assume it was Ford. I would ask how many shares and the line would go quiet for a moment, and he would return, saying “Buy 300 shares.” 

This went on for quite some time until one day I asked him about the pauses. He explained: “I cut cards to determine how much I am going to buy. But if a black Jack comes up, we can’t buy Ford that day.”

OK, different strokes for different folks.

One day, his father comes in. We sat down and chatted, and he had a request: “If my son ever does anything unusual with the account, would you please let me know?”

Thinking about the card cutting, I asked him what he considered unusual. He answered: “If my son decided to withdraw all the money, that would be unusual.”

So I replied: “OK, if your son does anything unusual like withdrawing all the money, I will let you know.” He left the office.

Afterward, I felt conflicted. He defined unusual as emptying the account, but I would think that cutting cards as part of the investment decision-making process was quite unusual.

I was wondering what I should do when shortly afterward I learned some news. His father had fallen off a ladder while changing a lightbulb in his business and was killed instantly. The account became the son’s, and I did not need to take this matter any further.

You Would Never Make It in Retail

Another client was a business owner with several store locations. This was also in the days when municipal bonds were popular and brokerage offices still accepted cash deposits. Trade settlement was T+5 days and there were times the client couldn’t get into the office, so an advisor would meet at home or office to collect payment.

I had visited this client at one of his stores. In payment, he pulled out a large amount of cash and handed it over. I counted the large bills very carefully. He smirked and said: “You would never make it in retail!”

The Full Name of the Internal Revenue Service

I had another client who owned a restaurant. He was European and spoke with an accent. When we would talk about investments, he would buy only municipal bonds. When I engaged him in conversation, he would rail against the Internal Revenue Service.

It was at that point I learned that the full name of that agency was “The IRS – Those bastards!” He would never mention the IRS without those additional descriptive words.

The Client Concerned With the Stock Market

I had another client who bought bonds. At that time, investors might have a “stock guy” and a “bond guy.” People often took delivery of their securities in certificate form. I had a client, we will call him Jerry. Although people might invest at other firms, I was confident we were his only firm.

He was a guy who could get nervous. One day, he called up. “Bryce, I am really upset about the stock market.” He stopped talking.

Instead of immediately trying to explain the market’s recent activity or get him thinking long term, I said: “Jerry, I don’t understand why you are upset about the stock market. You don’t own any stocks.” All of his investments were in municipal bonds. 

As I recall, he was fine after that. 

They Are Having Trouble Over There

I had a married couple as a client who were diversified. They owned both municipal bonds and stocks, the former in individual bonds and the latter in equity mutual funds. The firm was making the case that clients should diversify their equity holdings internationally, so I was making the case over lunch.

When I suggested we buy some international stock funds, the husband stopped me and explained: “Don’t you realize they are having problems over there?” Apparently, everything beyond the American coastline, everywhere else in the world, was “over there.” No international investing for them.

Not the Manager

The days immediately following the 1987 crash were chaotic. No one had seen a decline that deep and fast before. People suffered financially, some more than others. There were some tragic stories.

It was said, somewhere in the United States, that a client who had lost a lot walked into a branch office of a major firm, pulled out a gun and shot the manager. People across the country were stunned.

In our office branch office, one of the advisors suggested that we should have a couple of dozen T-shirts printed up with large lettering reading: “NOT THE MANAGER.” 


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