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October 30, 2023 at 12:23 PM
What You Need to Know
- Few business owners have the time to drink three martinis.
- They might want to meet you an an untraditional type of eatery.
- A lunch hack: Create your own home base.
Everyone eats lunch.
The security guard eats lunch, and the bank president does too.
Here is what a bank president told me about how a routine he developed when he started as a loan officer has continued throughout his career.
If it works for a bank president, it can work for an insurance agent.
The Lunch Opportunity
Many financial professionals might choose to eat lunch at their desk.
Why? Clients might call, and it saves money.
If you’re seeking to build a clientele or add to an existing book of business, it makes send to insert yourself into the world inhabited by your prospects.
Put another way: Eat lunch where they eat lunch.
Back to our bank president. He asked, “Where do you think business owners eat lunch?”
At their desk? No, there would be interruptions.
In the executive dining room? They don’t have one.
Maybe they go to fancy restaurants? Wrong again, it takes too much time.
The correct answer: Many business owners eat at diners and luncheonettes.
They can get a good meal and be in and out quickly.
How the Strategy Works
Pick an area where there’s a concentration of the type of people you want as clients.
This might be main street businesses or the base of a large office building.
Find a coffee shop or luncheonette nearby.
Not every place qualifies. It must have a counter with stools. Gourmet coffee shops where you carry away your purchase don’t count.
Become a regular. Sit at the counter every day at the same time.
