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Industry Spotlight > Broker Dealers

LPL Continues Recruitment Strength in Q3

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What You Need to Know

  • The independent broker-dealer attracted $31.2 billion in assets during the reporting period.
  • The firm also grew its advisor headcount to 22,404, an increase of 462 from the previous quarter.
  • Company executive Richard Steinmeier pointed to the firm's new affiliation models for advisors.

LPL Financial just had one of its best quarters for bringing new assets to its brokerage business. 

The independent broker-dealer recruited $31.2 billion in assets during the third quarter of 2023, LPL disclosed when it reported earnings Thursday. This includes $12 billion in assets coming from the addition of Bank of the West and Commerce. 

It’s the best quarter for recruitment since Q2 2022, when LPL attracted $43.5 billion thanks to the addition of TruStage (formerly known as CUNA Mutual Group), a credit union-focused firm that added $36 billion to LPL. 

Excluding those large enterprise deals makes Q3 2023 the best in LPL history, said Richard Steinmeier, managing director of business development.  

“We are strengthening in the way that individual advisors and groups of advisors are choosing to come to [LPL] in a much more material way even than Q2 2022,” Steinmeier told ThinkAdvisor. “This was a much more balanced quarter.” 

Advisor headcount at LPL rose to 22,404, an increase of 462 from the previous quarter and 1,360 from the year-ago period. Steinmeier attributed the successful recruitment to its new affiliation models, which accounted for $5 billion in recruiting during Q3. 

These are advisors who wouldn’t have considered LPL five years ago because it couldn’t support their practice, he said. 

“We’re starting to see some real validation in the marketplace that we can serve all advisors in the marketplace,” Steinmeier said. 

Without commenting on any specific firms, Steinmeier added that consolidation among custodians is also driving inbound interest to LPL’s RIA business. 

“It slowed down a bit towards the end of the summer as folks prepared for transitions that they were going to go through,” he said. “Over the last month or so, those conversations have started to tick up again.”

LPL’s total assets remained steady at $1.2 trillion from the previous quarter, with $33 billion in organic net new assets helping to offset losses in equity markets, Dan Arnold, the firm’s president and CEO, said on a conference call to discuss the quarterly earnings.

The company has added $97 billion in organic net new assets over the past 12 months, a gain of 9%. 

“This quarter we continued to see the appeal of our model grow due to the combination of our robust and feature-rich platform, the stability and scale of our industry-leading model, and our capacity and commitment to invest back into the platform,” Arnold said. “As a result, we continue to make solid progress in helping advisors and enterprises solve challenges, and capitalize on opportunities better than anyone else, and thereby serve as the most appealing player in the industry.”

Cash Holdings

Wealth management businesses at many of the wirehouses posted disappointing quarterly results thanks to interest rates driving clients more into cash, but LPL’s avoided a similar impact. While client cash holdings have fallen to $47.3 billion from a Q2 2022 peak of $69.6 billion, LPL advisors hold a lower percentage of cash than those at other firms, Steinmeier said. 

“Our cash balances are largely held not [for] chasing yield but actually for transactional cash capabilities,” he said. “There’s a cash balance that’s going to be held to make sure that you’re not having to penetrate the investments or having to rebalance the portfolio to meet those needs of the individual clients. As such, we don’t see in the cycle cash jump tremendously at this firm or drop precipitously.”

LPL also recorded a $40 million regulatory charge in anticipation of a settlement with the Securities and Exchange Commission over an industry-wide probe into how brokers are preserving electronic communications stored on personal devices or messaging apps that are not firm-approved. A company spokesperson declined to comment. 


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