What You Need to Know
- You connected.
- You need an excuse to connect again.
- When one strategy fails, try another.
Social prospecting is about meeting the right people and developing a social relationship that you might be able to turn into a business relationship later on.
These things take time.
You attended an event. You might have been tailgating at the stadium, attending a wedding or doing the art galley exhibition circuit.
You met someone.
How can you set up seeing the person you met again? Here some points from my book, “Captivating the Wealthy Investor.”
Before You Leave the Event
There are bottlenecks at every event. This can be the coat check counter or the car valet station. You bump into that person.
1. Establish your value.
Why will they want to know you?
They like wine. You like wine. They buy wine.
You’re a good shopper.
We should keep in touch about wines.
2. Seeing them at the next event.
They might tailgate at every home game.
They might attend every museum opening.
“See you at the next one.”
3. Time for dinner.
Tailgating involves food.
Art gallery openings feature what the British call “bits on sticks.”
The event is over, everyone is still hungry.
You let possible prospects know you’re catching dinner at the new Japanese place down the block. Do they want to come along?
4. The power of shared interests.
How often will they come across someone who likes the same things?
Less often than you might think.
List a few interests you share.
“Since we have a lot of shared interests, I would like to stay in touch,” you say. “How do I do that?”
Let the prospect make the next move.
5. Be assertive.
You don’t need contact information.
This is a Chamber of Commerce event. Everyone is in the Chamber directory. It’s understood that everyone’s contact information is available.
“I had a good time,” you say. “I may be giving you a call.”
After the Event Is Over
What about the one that got away?