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Myles Lambert. Credit: Brighthouse

Life Health > Annuities > Variable Annuities

Brighthouse Executive Expects RILA Market to Get More Competitive

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Executives at Brighthouse Financial are predicting that competition in the market for registered index-linked annuities (RILAs) will continue to grow.

RILAs, which are sometimes called index-linked variable annuities, are variable annuities that tie crediting rates to the performance of investment indexes, not to menus of mutual funds.

Unlike issuers of non-variable indexed annuities, RILA issuers need not guarantee contract holders protection against investment-market-related loss of value.

Myles Lambert, the chief distribution and marketing officer at Brighthouse, told securities analysts Wednesday that the RILA market has become more competitive over the past decade and that he now sees 19 insurers offering the product.

“I personally expect to see that this category will become even more competitive over time,” Lambert added. “It’s not just the insurers that are backed by alternative investment shops. It’s really across the board.”

What It Means

Tying an annuity’s investment option menu to indexes, rather than to funds, can help reduce an insurer’s investment management costs and increase the insurer’s ability to use derivatives to manage risk.

The flexibility of the product for insurers may tilt the annuity playing field in their favor for years to come.

The Earnings

Brighthouse held a conference call with securities analysts to go over earnings for the second quarter.

The company’s adjusted earnings figures exclude fluctuations in the value of benefits promises and derivatives.

The company reported $271 million in adjusted earnings for the latest quarter on $1.2 billion in revenue, up from $144 million in adjusted earnings on $1.1 billion in revenue for the second quarter of 2022.

Sales of the company’s Shield brand RILA annuities held steady at $1.6 billion.

Sales of fixed annuities, including non-variable indexed annuities, increased to $700 million, from $501 million.

RILA Thoughts

In the past, Lambert said, RILA competition promoted innovation in the types of investment indexes used in the contracts.

Now, he sees competition improving the mechanisms clients will have for pulling income out of the contracts.

Lambert predicted that Brighthouse RILA sales will continue to do well this year, in spite of the increased competition.

One way Brighthouse hopes to stand out is through its relationships with top distributors, Lambert said.

He said another differentiator will be product designs that help the annuities perform well in a variety of market conditions.

Myles Lambert. Credit: Brighthouse


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