7 Reasons to Sell Disability Insurance
An insurance marketing veteran thinks your clients need a safety net.
We’re in May, and it’s another “insurance month.” There’s yet another product to remind people to consider.
I know what you’re thinking: Where do I fit *this product — disability insurance — in?
I’m with you: Not every product is always right for us, our business model or our clients,
But disability insurance is a product worthy of attention.
Your Clients: The Acrobats
Your clients might feel as if every day in the office is a kind of high-wire act.
Disability insurance can be the safety net.
Just as a safety net catches and protects acrobats when they fall, disability insurance catches and protects individuals when they are unable to work due to a disability.
The safety net provides a sense of security and peace of mind, knowing that there is a backup plan in case of an accident or unforeseen event.
Similarly, disability insurance provides a financial safety net, protecting the insured’s income and financial stability in the event of a disability.
So how does “Disability Insurance Month” fit into your marketing plan, and why should you consider selling this product?
Here are seven reasons why selling disability insurance can be a smart business opportunity:
1. High Demand
Disability insurance is a product that is in high demand, as many people are looking for ways to protect their income and financial security in the event of a disability.
2. Consistent Sales
Disability insurance can provide a reliable source of income as it is a product that is needed year-round and can provide consistent sales.
3. High Commissions
Disability insurance can offer high commissions as the product can be more complex than other types of insurance and requires specialized knowledge.
4. Client Retention
Selling disability insurance can help build long-term relationships with clients, as disability insurance policies typically require ongoing maintenance and updates.
5. Cross-Selling Opportunities
Selling disability insurance can open up cross-selling opportunities for other types of insurance products, such as life insurance, health insurance, and long-term care insurance.
6. Fulfilling Work
Helping clients protect their income and financial security can be a fulfilling aspect of the job as you are providing a valuable service that can have a significant impact on your clients’ lives.
7. Make a Difference
Selling disability insurance can make a difference in people’s lives by providing them with the financial protection they need to weather a disability and maintain their quality of life.
Selling disability insurance can be a lucrative and fulfilling marketing opportunity for those of us who are passionate about growing our book of business, growing our reoccurring income and providing financial security for our family.
(Image: Adobe Stock)