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Industry Spotlight > RIAs

‘No Better Time Than Challenging Times’ for RIAs: Focus Financial’s Rudy Adolf

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RIAs thrive in challenging times, and that should continue to be the case in 2023, according to Rudy Adolf, CEO of RIA aggregator Focus Financial Partners.

One significant challenge: the struggles of the 60% stock/40% bond investment model as a result of multiple factors including high inflation, Adolf told ThinkAdvisor this summer.

“We see all the challenges everybody else is seeing,” he told ThinkAdvisor in an interview in December. “But, in so many ways for fiduciary wealth management, there’s really no better time than challenging times because this is when there’s a premium for high-quality advice.”

Prudence and a long-term orientation are “really the hallmarks of our industry,” he said. “Particularly in difficult times, our industry shines.”

If you look over the past 15 years or so, “of course our industry gets impacted like anybody else” during tough economic times, he said. But RIAs have performed better than wirehouses during market downturns, he noted, referring to Cerulli data that showed, as one example, that RIAs were down 5% in advisor-managed client assets in 2008 while wirehouses were down 7%.

“Also interesting is that,” in the first year after a crisis, “our industry takes off like a rocket ship,” he said, pointing to Cerulli data showing that RIA advisor-managed client assets grew 17% in 2007 and 2008. That, he said, is “almost double our typical growth rate of 10%.”

Then, in the second year after a crisis, the RIA industry “continues to be growing” while the wirehouses and traditional broker-dealers are “slowly catching up to these levels,” he added.

Meanwhile, Focus continues its aggressive growth plans. After closing a record 38 deals in 2021 (acquiring 14 new partner firms and completing 24 mergers), the firm signed or closed 30 transactions in 2022 (including 24 mergers and acquiring six partner firms), according to the company. The firm’s plans for 2023 are comparable, Adolf said.

In late December, Focus announced that it had struck a deal for Boston-based RIA Cooper Lapman Financial — with $341 million in assets under management — to join Focus partner firm The Colony Group. It also said RIA Convergent Financial Strategies of Plymouth Meeting, Pennsylvania — which has nearly $179 million in AUM — would become part of partner firm Buckingham Strategic Wealth. Both transactions are expected to close in the first quarter of 2023.

In the December interview, Adolf discussed more industry challenges and his firm’s expansion plans outside the U.S., among other topics.

THINKADVISOR: What other major trends, including challenges for the sector, are you and your partner firms seeing now?

RUDY ADOLF: I think in so many ways, of course, we are living in the current economy and in the current geopolitical situation. So we see all the challenges everybody else is seeing.

[After the pandemic eased up,] we moved into the second crisis. Of course, that was driven by Ukraine, energy markets, inflation.

What do you expect for the economy and the stock market for the rest of this year and in 2023 and why?

I leave the prognostication of the equity markets in general to the experts. I’m not an economist. I’m just running a little business here.

Having said that, the way we think about our business is we just have to prepare for volatility. The volatility will continue to go on. We will continue to see a challenging macro environment. We are going to continue to see challenging inflationary environments.

Are we in a recession? If not, what is your expectation for one over the next 13 months and why?

The probability of the Fed and the other central banks to over-tighten is very high, which ultimately means some form of a recession. It’s very likely. Hopefully, it’s a shallow recession.

But ultimately, fine tuning of interest rates vs. inflation is very difficult to do. And, quite frankly, the central banks really have no track record of getting this precisely right. So the danger of over-tightening is high. Over-tightening means there’s a recessionary environment and there’s a prudent manager. You basically need to prepare for the worst. But, ultimately, don’t forget that there’s an upside.

It’s almost a political debate. We are in very challenging economic times. We are not through this challenge in economic times by any means … and I think that’s all that matters.

Are there any other major trends or other important things you want to mention regarding your firm specifically or the sector?

So we continue to be in the place to be in wealth management. Independent fiduciary wealth management is the most attractive segment and has been for many, many years now.

We will continue to see consolidation in this industry. Q3 was one of the highest consolidation quarters in the history of the RIA industry. We continue [to] believe that consolidation will continue on a very high level for years to come. Yeah, it probably may slow down a little bit because of interest rates. But … I continue to believe it’s going to be a very, very attractive market for us to operate in.

Clients need more and more services, more and more capabilities, and this requires scale. As you know, we are primarily in the ultra-high-net-worth and high-net worth segment, which [has] very demanding clients. They have a very broad set of challenges and opportunities, and they’re looking at us to be their professional advisor.

A smaller firm just doesn’t have the depths of expertise to truly address all of these needs…. Whether it’s regulatory efficiencies, whether it’s operations technology, whether it’s things like cybersecurity, this is really, really hard to do for a small firm.

What are your overall transaction plans for 2023, and how do you expect the year to compare to 2022?

[2022 was] one of our most successful M&A years. And we very much like the momentum that we have [heading into 2023].

Everybody has clients everywhere. So we don’t really have a geographic strategy per se. What we are looking for [is] high-quality firms with quality and a sustainable advice model, a first-class clientele and a firm that can truly benefit from the capabilities that we can bring to the party.

We are working on deals in just about every part of the country. And the Midwest is a very attractive market. We have a very strong position, but there are many more opportunities. Focus will never be opportunity constrained. We will always have opportunities.

We, of course, are by far the largest player in this space but, compared to an industry that just in the U.S. is probably an $8 trillion industry, we still have unlimited opportunity.

We have a terrific pipeline [of M&A transactions] going into next year. We expect next year to be yet again one of our absolutely top years from an M&A perspective, in terms of the capital deployed but also the number of transactions that we are expecting.

Partners have clients in every single state. And it’s [about] finding the next tier of high-quality firms, really independent of geography [and] in international. It’s first and foremost about deepening our presence. Maybe there’s one more market that’s currently of great interest to us [overseas]. Maybe two more markets. We are not ready to specifically name them.

Now the strategy is less about adding countries or adding regions. But it’s more about deepening and deepening and then deepening again.

So there’s a lot of emphasis on some of these international markets but, quite frankly, we have so much growth opportunity in the U.S. that we will be growing domestic more than international.

(Pictured: Rudy Adolf, CEO of Focus Financial)


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