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November 01, 2022 at 01:03 PM
Years ago, in an interview with The Wall Street Journal, Miuccia Prada described fashion as ”instant language,” and “a very powerful instrument that gives you access, lets you tap into people, allows you to transmit ideas and shape opinion.”
Once you are in the right crowd, you want to send the right signals that you belong there. This involves what people see and what you mention. International brands (such as Prada) play a big role.
Certain brands are known for their quality. Other firms copy them, trying to get onto the bandwagon. But wealthy individuals know their brands and know which have been the torchbearers for years.
Check out our gallery for 12 brands that dominate in their respective ultra-luxury categories. You are able to own some of these items; others are too expensive. If you can’t own them, having knowledge of them allows you to hold up your end of the conversation in high-net-worth social circles.
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