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AmeriLife Opens Two Career Agency Offices: The Gameboard

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What You Need to Know

  • One of the latest Integrity Marketing deals involves a wealth manager with 35,000 clients.
  • Alera acquired an RIA with $1.5 billion in assets under management.
  • Equitable scooped up a wealth manager that oversees $600 million in client assets.

AmeriLife Group revived an old concept: starting career insurance agency offices, rather than buying existing agencies.

The Clearwater, Florida-based financial services distributor announced Monday that it has opened one career agency in Mansfield, Texas, and another one in Cranston, Rhode Island.

David Rainwater and Anthony Burnley will run the AmeriLife of Texas office, which is in the Dallas-Fort Worth area. Michael Combs and Alice Supinski will run the AmeriLife of Rhode Island office.

The company now has 52 career agency offices, but AmeriLife has also participated in the agency acquisition game; its Pinnacle Financial Services affiliate last week announced that it acquired Health One Corp. of Miami.

Pinnacle sells distributions life, health, annuity and long-term care products from offices in Warminster, Pennsylvania.

Health One distributes Medicare plans and major medical insurance. The firm was founded in 2016 by Susan Carrasco and has relationships with about 400 agents in 30 states. The agents speak Portuguese, Creole and French as well as English and Spanish.

Integrity Marketing

Integrity Marketing Group — a Dallas-based financial services distributor with relationships with about 500,000 agents and distributors — has announced a number of acquisitions in the past few weeks.

The acquired companies include:

American Business, a New York-based life insurance and estate planning firm that was founded in 1967. It now has about 35,000 clients who collectively have about $60 billion in life insurance coverage. The firm sells disability insurance and long-term care insurance as well as life insurance.

Annuity Agents Alliance, a Denver-based independent marketing organization that focuses on annuities and life insurance. The firm was founded in 2006 and has relationships with about 250 agents and advisors. Affiliated financial professionals produce about $550 million in annual paid premium.

Richman Insurance Agency, a Dallas-based IMO that was founded in 2019 and distributes mortgage protection insurance, ordinary life insurance and final expense insurance. It sells coverage to about 20,000 people per year. In 2021, it generated about $15 million in annual paid premium.


Alera Group Wealth Services — a Deerfield, Illinois-based arm of Alera Group — has acquired Johnson Brunetti, a Wethersfield, Connecticut-based retirement and investment firm.

The firm was founded in 2005. It manages about $1.5 billion in client assets through an RIA arm and also oversees $1.5 billion in annuity and insurance assets.

Johnson Brunetti is the official wealth management partner of the UConn Huskies.

Alera has relationships with about 3,500 financial professionals.


Equitable, a New York-based arm of Equitable Holdings, has agreed to acquire Penn Investment Advisors of Doylestown, Pennsylvania, from Penn Community Bank.

Penn Investment Advisors is an RIA that has $600 million in assets under administration and serves 950 clients.

Equitable’s advisory arm has relationships with 4,200 financial professionals and $71 billion in assets under administration.

(Photo: Emilia Mariana Ungur/Shutterstock)


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