The nonprofit Foundation for Financial Planning announced last week that it has set a goal to raise $5 million by Jan. 1, 2025, to support its growing set of pro bono programs, including efforts to recruit more advisors as volunteers.
FFP said in the announcement that it has already raised nearly $1 million toward its goal, including six-figure commitments from BlackRock, Capital Group, Edelman Financial Engines and eMoney Advisor.
In addition, Glenn Kautt, co-founder of Savant Wealth management, has contributed $300,000, the second-biggest individual donation in FFP's history.
"I continue to be impressed with the foundation's ability to innovate for greater impact," Kautt said in a statement.
"They established themselves as one of the profession's central charities close to three decades ago, and in the last five years especially, they have taken their pro bono programs and thought leadership to a new level."
Founded in 1995, FFP delivers pro bono financial advice and planning to financially vulnerable groups, including low-income workers, seniors, families facing cancer and military families.
By partnering with direct service organizations across the country that specialize in serving diverse underserved groups, FFP develops and funds programs that connect certified financial planner professionals to those who need help.
FFP has also built a suite of resources and training programs to support pro bono clients and advisors to ensure that participants receive the maximum benefit.
FFP's chief executive Jon Dauphine acknowledged that the organization's fundraising goal is its most ambitious undertaking to date but noted that the foundation is healthy both financially and in terms of the strength of its partnerships and programs.