Betterment Valuation Rises to $1.3B on Funding Round
The robo-advisor also attracted funding from Aflac Ventures, a division of insurer Aflac Inc., and several other firms.
Betterment LLC has raised an additional $160 million, pushing the robo-advisor’s market value to almost $1.3 billion.
The funding includes a $100 million credit facility and a $60 million Series F equity round led by venture-capital firm Treasury, Betterment said Wednesday in an emailed statement.
Existing investors, including Kinnevik, Anthemis Group and Bessemer Venture Partners, also participated in the round, as did newcomer Aflac Ventures, a division of insurer Aflac Inc.
Betterment, which has about 700,000 clients and oversees $32 billion, plans to use the funding to expand business-to-business units, Chief Executive Officer Sarah Kirshbaum Levy said in a phone interview.
In addition to its core app for individual savers, Betterment sells retirement plans to mid-size companies and tools for financial advisers.
“The fundraising is coming off of a year where we’re delivering incredible momentum,” Levy said.
Robo-advisors, which manage money through software instead of direct human interaction, are a lower-cost option for savers than traditional financial planners.
While a “gambling aura” took over the retail investing market during the Covid-19 pandemic, Levy said in a Bloomberg TV interview that she sees a place for trading and long-term portfolios in robo-advised accounts to co-exist. “Advice is a layer on top,” she said.
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