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Technology > Marketing Technology

Snappy Kraken Introduces Advisor Text Marketing Platform

By Jeff Berman

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What You Need to Know

  • The new Convos text messaging platform launched in beta for select RIAs and BDs, and will expand starting in Q4, the company says.

Snappy Kraken launched Convos, a text messaging marketing platform that it said Thursday was developed to help advisors and broker-dealers “exchange timely and compliant text messages with their clients to help engender stronger relationships.”

Pricing starts at $19 a month with an additional 10 cents per outbound message, while received messages are free, the company said.

Convos is available in beta form to select RIAs and BDs now, and the goal is to continue expanding it throughout the industry starting in the fourth quarter, according to Snappy Kraken. The beta started in April, Robert Sofia, Snappy Kraken CEO and founder, said.

The company declined to name any of the RIAs or BDs using Convos now. But “we serve thousands of advisors currently and we expect some of the beta users to be willing media participants as we fully launch in the coming months,” he said.

There is a desktop Convos app with an intuitive dashboard that the company said is “as easy to use as iMessage.” Convos also integrates into the major customer relationship management platforms, including Redtail Technology, Salesforce and WealthBox. For BD partners, Convos integrates with MyRepChat to make compliance easier, Snappy Kraken said.

Advisors can send messages from their existing office phone numbers or create new phone numbers, and their messages are then sent to a specific client or broadcast to a larger group. Messages are reviewed by the Financial Industry Regulatory Authority in advance to ensure compliance, according to Snappy Kraken.

A “Leads Never Cold” feature automatically keeps conversations going with clients to help drive engagement and retention. “Pre-generated content including everything from general conversation starters to specific financial-related information is available,” according to Snappy Kraken.

Advisors can set up appointments through text message. There is also a widget that can be placed on advisors’ websites to direct clients to Convos.

“Text has a much higher engagement and open rate than other mediums,” the company said, citing data showing text messages have a six times higher open rate than emails and are usually opened within six minutes.

(Pictured: Robert Sofia, CEO of Snappy Kraken)

Jeff Berman

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